As a founding member of PDGi’s STRATEGY forty-eight (S48), Troy leads strategic internal and external communications efforts on behalf of clients and our firm and is consistently thinking two steps ahead of the public, the media, and policy makers.
Troy sets the standard for creative, proactive, and effective communications ensuring policy makers and the public understand our clients’ goals. Rather than simply issuing a press release that has limited impact and minimal value, Troy applies his considerable experience in social and traditional media, and public involvement campaigns to develop public relations strategies that define and shape policy. He leverages local and national media relationships to effectively move public opinion and set the stage for advancing clients’ objectives.
Troy began his career at US Senator John McCain’s state office and went on to work for former Arizona Governors Fife Symington and Jane Dee Hull. Troy also spent time at a large advertising firm in Phoenix, specializing in advance work, constituent outreach, and traditional public relations.